For Immediate
Release
SYNTARUS LAUNCHES SUBSIDIARY -
RadioASB “On the Air”
San Diego, CA - December 20, 2005 - Syntarus Corporation, a global
telecommunications and information management technology firm based
in San Diego, CA today formally announced the initial launch of
wholly owned subsidiary RadioASB, also known as “American
Songbook Radio”, a technologically advanced multi-media Internet
radio station on the World Wide Web at www.RadioASB.com.
According to Syntarus CTO Richard F. Burrell, "RadioASB encompasses
decades of songwriting genius and musical brilliance, embracing
the entire spectrum of the American Songbook genre, from Big Band
to Smooth Jazz, Ragtime to Rhythm and Blues, Country to Rock, Folk
to New Age, Chill to Indie and much more.” He adds, “RadioASB
is dedicated to preserving the creativity of the songwriters and
artists that comprise the American Songbook genre, presenting their
musical genius to a worldwide listening audience through radio and
Internet technologies.”
Mr. Carl J. Sabatino, Syntarus CEO, relates, "The premise
of RadioASB is unique in today’s fractured radio marketplace.
It reflects, in some ways, the AM and FM radio programming formats
of over thirty years ago. RadioASB takes the essence of that era
and stylishly introduces an attentively crafted and distinctive
blend of musical program formats.” He continues, “The
RadioASB programming format is designed to appeal to a broad based,
upscale, musically mature and sophisticated radio audience ranging
in age from 25 to 54 years plus, providing the wonderful music,
both old and new, that meets that profile.”
The RadioASB formula incorporates a mix of three distinctive music
formats, American Popular Standard, Jazz (both classic and smooth)
and Contemporary Rock (cross-over, light rock and classic rock-and-roll).
Transmitting from Studio 7 in New York City, RadioASB is redefining
the broadcasting industry.
In reference to the RadioASB programming, Mr. Sabatino narrates,
“It is about the music, and the format in which that music
is presented. RadioASB blends a uniquely contemporary radio programming
format with music of distinction nicely balanced with DJ personalities,
thereby serving the needs and demands of today’s cosmopolitan
listening audience.”
A longtime radio broadcasting veteran himself, Mr. Sabatino shall
be contributing his extensive industry expertise to RadioASB. One
of the initial programs to be showcased on RadioASB shall be his
popular New York City FM radio program “The Morning Show with
Carl Sabatino”, which for many years had been an indispensable
morning staple for thousands of listeners in the New York City and
New Jersey metropolitan area.
Mr. Mark Hahs, Senior Partner and Chief Communications Architect
for Spillman:Hahs, a Los Angeles based communications marketing
firm which has been closely collaborating with Syntarus Corporation
in relation to RadioASB, relates, “In every sense of the phrase,
“Breakthrough Radio" is precisely what RadioASB delivers
through diverse musical content, program format variety, professional
DJ personality presentation and comprehensive song playlists.”
In reference to the myriad marketing and advertising opportunities
that RadioASB offers, Mr. Hahs notes, “The powerful combination
of advanced Internet multimedia technology and IAB Universal Ad
Standards utilized by RadioASB provides a compelling medium through
which companies can connect to savvy consumers worldwide who turn
to the Internet for shopping, business, communication and recreational
needs. RadioASB provides an interactive portal to domestic and international
consumer markets as well as an elegant, non-cluttered backdrop for
advertising messages that informs consumers about products and services
and helps develop corporate branding in an interactive environment.”
He adds, “This provides companies with an incredible opportunity
to use creative assets “on-line”, extending geographical
reach and improving overall media mix. RadioASB advertising imparts
advertisements the rich multi-media advantage of sound, graphics,
movement and an “on-line” call to action. RadioASB diversified
ad units create lasting message impacts that deliver significant
results.”
Syntarus is a privately held firm providing global terrestrial
and satellite telecommunication systems, mobile wireless Internet
devices and information management software. The Syntarus suite
of innovative products and services create custom designed "real
time" solutions that effectively address critical domestic
and international business, marketing and "real life"
needs to clients worldwide. Syntarus technical services encompass
every facet involved with the design, development, implementation,
customization, integration, training and support of our product
line worldwide.
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Media Contact:
To request information, or to have a Syntarus representative contact
you directly, please send an e-Mail to info@syntarus.com.
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