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For Immediate Release



SYNTARUS LAUNCHES SUBSIDIARY - RadioASB “On the Air”


San Diego, CA - December 20, 2005 - Syntarus Corporation, a global telecommunications and information management technology firm based in San Diego, CA today formally announced the initial launch of wholly owned subsidiary RadioASB, also known as “American Songbook Radio”, a technologically advanced multi-media Internet radio station on the World Wide Web at www.RadioASB.com.

According to Syntarus CTO Richard F. Burrell, "RadioASB encompasses decades of songwriting genius and musical brilliance, embracing the entire spectrum of the American Songbook genre, from Big Band to Smooth Jazz, Ragtime to Rhythm and Blues, Country to Rock, Folk to New Age, Chill to Indie and much more.” He adds, “RadioASB is dedicated to preserving the creativity of the songwriters and artists that comprise the American Songbook genre, presenting their musical genius to a worldwide listening audience through radio and Internet technologies.”

Mr. Carl J. Sabatino, Syntarus CEO, relates, "The premise of RadioASB is unique in today’s fractured radio marketplace. It reflects, in some ways, the AM and FM radio programming formats of over thirty years ago. RadioASB takes the essence of that era and stylishly introduces an attentively crafted and distinctive blend of musical program formats.” He continues, “The RadioASB programming format is designed to appeal to a broad based, upscale, musically mature and sophisticated radio audience ranging in age from 25 to 54 years plus, providing the wonderful music, both old and new, that meets that profile.”

The RadioASB formula incorporates a mix of three distinctive music formats, American Popular Standard, Jazz (both classic and smooth) and Contemporary Rock (cross-over, light rock and classic rock-and-roll). Transmitting from Studio 7 in New York City, RadioASB is redefining the broadcasting industry.

In reference to the RadioASB programming, Mr. Sabatino narrates, “It is about the music, and the format in which that music is presented. RadioASB blends a uniquely contemporary radio programming format with music of distinction nicely balanced with DJ personalities, thereby serving the needs and demands of today’s cosmopolitan listening audience.”

A longtime radio broadcasting veteran himself, Mr. Sabatino shall be contributing his extensive industry expertise to RadioASB. One of the initial programs to be showcased on RadioASB shall be his popular New York City FM radio program “The Morning Show with Carl Sabatino”, which for many years had been an indispensable morning staple for thousands of listeners in the New York City and New Jersey metropolitan area.

Mr. Mark Hahs, Senior Partner and Chief Communications Architect for Spillman:Hahs, a Los Angeles based communications marketing firm which has been closely collaborating with Syntarus Corporation in relation to RadioASB, relates, “In every sense of the phrase, “Breakthrough Radio" is precisely what RadioASB delivers through diverse musical content, program format variety, professional DJ personality presentation and comprehensive song playlists.” In reference to the myriad marketing and advertising opportunities that RadioASB offers, Mr. Hahs notes, “The powerful combination of advanced Internet multimedia technology and IAB Universal Ad Standards utilized by RadioASB provides a compelling medium through which companies can connect to savvy consumers worldwide who turn to the Internet for shopping, business, communication and recreational needs. RadioASB provides an interactive portal to domestic and international consumer markets as well as an elegant, non-cluttered backdrop for advertising messages that informs consumers about products and services and helps develop corporate branding in an interactive environment.” He adds, “This provides companies with an incredible opportunity to use creative assets “on-line”, extending geographical reach and improving overall media mix. RadioASB advertising imparts advertisements the rich multi-media advantage of sound, graphics, movement and an “on-line” call to action. RadioASB diversified ad units create lasting message impacts that deliver significant results.”

Syntarus is a privately held firm providing global terrestrial and satellite telecommunication systems, mobile wireless Internet devices and information management software. The Syntarus suite of innovative products and services create custom designed "real time" solutions that effectively address critical domestic and international business, marketing and "real life" needs to clients worldwide. Syntarus technical services encompass every facet involved with the design, development, implementation, customization, integration, training and support of our product line worldwide.

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Media Contact:
To request information, or to have a Syntarus representative contact you directly, please send an e-Mail to info@syntarus.com.

 

Contact

To request information or have a RadioASB representative contact you directly please send an e-Mail to info@RadioASB.com and we shall respond as quickly as possible.


RadioASB News Archives


We invite you to review current RadioASB News or browse the RadioASB News Archives.

04/12/07 - RadioASB Special "San Diego Bay Wine & Food Festival" Broadcast
   
12/18/06 - WOND and RadioASB simulcast the “Christmas Eve Yule Log 2006”
   
12/12/06 - Access 1 Communications syndicates RadioASB “Christmas Eve Yule Log 2006”
   
11/16/06 - RadioASB promotes Gingerbread City 2006 Charity Event
   
11/15/06 - RadioASB initiates Epilepsy Awareness Promotion Campaign
   
11/14/06 - Epilepsy Foundation of San Diego County selects RadioASB as Media Partner
   
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10/06/06 - RadioASB Announces Partnership with MAMi Media
   
10/05/06 - RadioASB Live on Wall Street in New York City
   
10/04/06 - RadioASB attends Jazz Icons Gala Premier in New York City
   
10/02/06 - RadioASB Announces Plans for Live Wall Street NYC Broadcast
   
09/28/06 - RadioASB to cover 2006 San Diego Bay Wine & Food Festival
   
09/26/06 - RadioASB Partner releases Jazz Icons™ DVD Series
   
09/14/06 - RadioASB selected as Media Partner by World of Wine Events
   
09/08/06 - RadioASB liaison with Reelin' In The Years Productions LLC
   
08/15/06 - RadioASB "Music Essentials" Host Bill Owen Authors New Book
   
05/04/06 - Folk Music Icon Carolyn Hester in NYC Performance
   
04/14/06 - RadioASB to Cover 33rd Annual San Diego Music Festival
   
03/14/06 - Renowned Radio and TV Personality Bill Owen brings "Music Essentials" to RadioASB
   
01/20/06 - Syntarus unveils plans for "Best of RadioASB" CD Series
   
01/18/06 - RadioASB launches with popular NYC FM Radio Program
   
12/22/05 - RadioASB Christmas Eve "Yule Log" Debut"
   
12/20/05 - Syntarus Launches Subsidiary - RadioASB “On the Air”




 
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